Whatchado and Jobiqo Combine Video and AI to Boost Social Media Recruiting
Whatchado, the leading video-first job platform, and Jobiqo, provider of modular job board technology, have entered a strategic partnership to reshape social media recruiting. Their shared vision: to merge authentic short-form video content with AI-driven campaign automation for more visibility, engagement, and performance.
Whatchado has launched whatchado Reals, a new product featuring short, mobile-optimised video job ads built for platforms like Instagram, TikTok, and LinkedIn—ideal for reaching passive candidates with real, relatable content. These videos are enhanced by Jobiqo AIR (Automated Intelligent Reach), which distributes job ads automatically and intelligently across aggregators, Google, and all key social channels.
For existing Jobiqo clients, the integration is seamless – no technical changes required. This enables even smaller recruiting teams or publishers to expand into high-impact video recruiting with minimal effort.
“With whatchado Reals, we’re filling a gap in the market. We deliver high-quality, mobile-optimised video content right where target groups spend their time. Combined with Jobiqo AIR, we’ve created a product that’s not just innovative, it delivers results instantly.”
Benefits for Jobiqo clients
Existing Jobiqo customers can easily integrate whatchado Reals into their campaigns without any system changes or additional interfaces. The integration is seamless and supports the growing demand for social media recruiting with minimal effort. The collaboration is especially attractive for job boards, publishers, and media companies looking to offer modern recruiting solutions without using their own internal resources.
Joint value proposition
By joining forces, whatchado and Jobiqo deliver a scalable system tailored to the needs of today’s job boards and recruiting teams:
- Shared data and market strengths from two leading HR tech providers
- AI-generated content and visuals that save significant time
- Automated, data-driven, targeted distribution
- Continuous campaign optimisation using secure performance data
- Resource-efficient, scalable, and ready to use immediately
The result: Real storytelling meets AI automation – delivering scalable, data-driven recruiting solutions for the social age.
“Jobiqo is the technological enabler for smart recruiting. Our clients benefit twice: they save time through automated campaign control and increase impact through real storytelling. Together, we’re opening new channels, engaging passive candidates, and taking social recruiting to the next level.”
Learn more about whatchado Reals and Jobiqo AIR
About the companies
Whatchado is a leading video job platform and employer branding provider in the DACH region. With over 10,000 employee videos from more than 600 employers, it offers authentic insights into jobs and company culture. In 2024, it expanded to include data-driven job ads in Reels format. www.whatchado.com
Jobiqo provides modular job board technology to clients across Europe and North America, including The New York Times, speciality publishers, universities, and recruiting platforms. Its Jobiqo AIR system enables automated reach expansion across all major online channels. www.jobiqo.com
