Insights from Jobiqo Pulse with Simon Borum, Dajana Doskoc & Barbara Steinkeller

In the May 2025 edition of Jobiqo Pulse, SEO and content experts from Jobiqo and Studio ADDDD joined forces to present a comprehensive guide for job board operators looking to sustainably grow their organic traffic. Hosted by Barbara Steinkeller (COO, Jobiqo), presented by Simon Borum (Customer Success Analyst, Jobiqo) and Dajana Doskoc (CEO, Studio ADDDD), the session focused on two key areas: building a solid SEO foundation and crafting content that drives traffic and engagement.

🔍 Part 1: SEO Strategy, Monitoring & Goal Setting

This section focused on demystifying how Google views and ranks job boards, and how operators can optimize for visibility.

Why should you invest in Search Engine Optimization (SEO)?

Organic traffic drives ~20% of traffic across Jobiqo-powered sites. But with increasing competition and evolving algorithms, it’s not enough to “just be indexed.” The focus must shift to relevance, usefulness, and trustworthiness for your users to be found.

How Google works (and how to influence it)

Google crawls, indexes and ranks pages of your website. You can influence and optimize each of these three stages to a certain extent:

1. Crawling: Ensure fast, structured, and accessible content (via sitemaps, indexing API, internal linking).
   
2. Indexing: Improve with unique, high-quality content and readable, structured formats.
   
3. Ranking: Influence via EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), Google4Jobs schema,  link-building, and job posting structure.
   

Sharpening your SEO strategy

Search engine optimization and content creation often seems to be complex and high effort. We recommend breaking it down in segments and defining actionable goals and metrics to track your progress.

1. Segment your site in meaningful ways (e.g. job search pages vs. blog vs. job postings).
   
2. Create specific SEO goals for each segment.
   
3. Use Google Search Console and Looker Studio to track impressions, clicks, CTR, and average position.
   
4. Focus on performance by content type and keyword dimension (short-tail vs. long-tail, branded vs. non-branded).

We shared some examples during the webinar for testing hypotheses in clearly defined segments:

• Increase long-tail keyword traffic to blog pages by 30%.
  
• Grow the share of traffic from job search pages to 25%.
  
• Improve job posting quality by setting content minimums and tracking impression/click ratios.

✍️ Part 2: Content Creation, Optimization & User Relevance

In the second half, Dajana Doskoc explored how content creation remains essential—even (and especially) in the era of AI-enhanced search. The key: start with user needs and search intent.

Why SEO & content go hand in hand

Good content isn’t just about keywords—it’s about matching user expectations, answering real questions, and providing value. Job boards must think of themselves not only as listing platforms but as content platforms for discovery.

Understand your dual audience

As a job board, you are speaking to two audiences: job seekers and employers. Both have their own needs and goals when using your platform:

• Job Seekers: Want clarity, confidence, and actionable help (e.g. CV tips, interview guides, salary info).
  
• Employers: Seek visibility and employer branding (e.g. company profiles, hiring insights).

Building your content ecosystem

You can cater to the needs of both audiences – just remind yourself why and how your content is relevant for their day-to-day work and life. Some formats and ideas are listed below:

• Blog articles: Seasonal + evergreen articles, industry trends, interviews.
  
• Landing pages: Optimized by job title + location, employment type, and company.
  
• Guides & tools: CV templates, salary calculators, downloadable assets.
  
• Content structure matters: Use scannable formats, keyword-rich headings, clear calls to action, internal crosslinks, and EEAT compliance.
  

Keyword strategy

For higher visibility, combine short-tail (broad) and long-tail (specific) keywords. Use tools like Ahrefs, Semrush, and GSC for keyword and competitor analysis, and balance search volume with intent. Think beyond listings—what else are job seekers and employers searching for?

Takeaways

High-quality, user-centered content is critical to building long-term visibility. SEO success is cumulative—it requires strategic planning, ongoing refinement, and a commitment to consistency.

 

➡️ Save our best practice examples and boost your SEO and content on your job board:

Digital accessibility is becoming increasingly important due to both legal requirements and economic considerations. For job board operators, especially newspaper publishers, trade publishers, and niche job portals, an accessible design presents an opportunity to reach a broader audience and remain competitive in the long term. Applicants with disabilities particularly benefit from improved access to job postings, while operators gain from enhanced usability and better search engine rankings.

Legal Requirements: How UK Laws Impact Online Job Portals

In the UK, web accessibility is covered under the  Equality Act 2010, which legally protects individuals from discrimination. The Act applies to service providers, including job boards, requiring them to make “reasonable adjustments” so that individuals with disabilities are not disadvantaged. The Public Sector Bodies (Websites and Mobile Applications) Accessibility Regulations 2018 also require public sector websites, including government-backed job boards, to comply with Web Content Accessibility Guidelines (WCAG) 2.2, Level AA.

While private-sector job boards are not explicitly included in these regulations, failure to ensure accessibility could result in legal complaints, reputational damage, and missed business opportunities.

Why Accessible Job Boards Make Sense Beyond Legal Compliance

Even if UK job boards are not legally required to meet full accessibility standards, following accessibility guidelines provides multiple benefits:

1. Expanded Reach: Around 14 million people in the UK live with some form of disability. Ensuring clear navigation, structured content, and easy readability enhances the user experience and increases conversion rates.

2. SEO Benefits: Accessible websites are often better structured, load faster, and are favoured by search engines.

3. Future-proofing: Employers and job seekers increasingly expect inclusive platforms. Addressing accessibility now ensures flexibility and readiness for potential regulatory changes.

Our Tips & Checklist: How Job Boards Can Prepare Early

Accessibility isn’t as complex as it might sound. Here are some easy-to-implement improvements:

✅ Visual Optimisation

• Use high-contrast colours for buttons, links, and text
• Choose easily readable fonts
• Utilise designated fields for headings, subtitles, and body text
• Provide alternative text for images

 

✅ Content Optimisation

• Ensure well-structured and readable content on landing pages and job postings
• Use simple and clear language
• Create clear call-to-actions (e.g., “Apply Now” instead of “Learn More”)
• Label forms and links explicitly

 

✅ Technical Optimisation – Jobiqo Takes Care of This

• Enable keyboard-friendly navigation
• Implement ARIA elements to make interactive content accessible for screen readers

 

✅ Strategic Advantages

• Highlight accessibility and inclusion topics on info pages for job seekers and employers
• Develop tailored products and services for job seekers with disabilities and inclusive employers
• Plan editorial content, for example, UK Disability History Month (November-December) or National Inclusion Week (September).

 

In the coming months, we’ll take a deeper dive into specific accessibility measures with practical examples. Stay tuned!

In our recent webinar, we presented our cutting-edge solution, Jobiqo AIR, a platform designed to transform how job boards and employers approach recruitment through programmatic job advertising. The discussion centred on how Jobiqo AIR can help job boards reach a wider talent pool, including those not actively seeking new roles, whilst increasing efficiency and margins. 

The Challenge of Modern Recruitment

The webinar highlights the challenges of today’s fragmented job market, where many job boards, social media platforms, and search engines seek the attention of a limited number of job seekers. With the rise of “Gen Z” as the largest demographic in the labour market, the need for dynamic, engaging content and targeted advertising is greater than ever. Traditional job boards are seeing declining usage among this generation, who tend to favour search engines like Google, career websites, and social media platforms like TikTok, YouTube, and Instagram. This shift means employers and job boards must actively bring jobs to candidates, rather than relying on candidates to find them.

Thus, job boards are pivoting towards solutions that support them in reaching candidates across  various channels. This is where Jobiqo AIR, Jobiqo’s AI-powered platform comes in: the platform automates and optimises the entire job advertising process and takes job postings, analyses them, creates targeted ads, and distributes them across a variety of channels, especially social media channels to attract a younger audience.

Key features and benefits of Jobiqo AIR

• Reach candidates across all channels: Jobiqo AIR distributes job ads or groups of jobs across a plurality of channels, including social media platforms (such as Instagram, Facebook, LinkedIn, TikTok, and Snapchat), aggregators, and retargeting channels like Google Ads. This allows for a wider reach of both active and passive job seekers. The system can manage budgets and optimise campaigns across these multiple channels – ensuring the media budget is spent smartly.

• AI-powered automated ad generation and variations: The AI engine generates multiple variations of the ads, including text, videos and images, to keep them fresh and engaging for each channel. This ensures that job seekers are not always seeing the same-looking ads. Additionally, clients can feature their brand in the creatives used for ads.

• Unified tracking system: Jobiqo AIR uses a unified tracking system that collects traffic data from various sources, allowing for performance comparison across different channels. The tracking system is GDPR compliant and can be implemented server-side. Jobiqo also provides data insights to clients via dashboards, showing CPC levels for specific locations and occupations.

• Cost-effectiveness and campaign types specific to each job board: Programmatic job advertising via Jobiqo AIR can increase margins and cost savings as it reduces manual work. The system allows for different budget options, including “always-on” campaigns that spread a monthly budget across multiple job postings and “job boost” campaigns that allocate a specific budget to a single job.

• Specifically built and optimised for job boards: The best part about Jobiqo AIR is that it excels and focuses on continuously delivering relevant performance for job boards.

Here is a compilation of the most popular questions including their answers around Jobiqo AIR:

How does Jobiqo AIR target specific positions, such as lifeguard, on social media while adhering to platforms like Facebook’s employment rules?

• Jobiqo AIR complies with Facebook’s employment advertising rules by marking all job ads as employment-related.

• It uses available interest groups and niche-specific Facebook pages and groups to narrow down the audience, although this does not fully overcome the broadness of the targeting

Is it necessary to use all available channels, such as Facebook and TikTok, or can one choose specific ones?

• Each job board chooses which channels and which campaign types are being used. Jobiqo works with each client to tailor a channel mix based on their goals, target audience, and job postings.

• Channel selection depends on whether the campaign type is always-on or a job boost and will also depend on the target audience

What is the most effective way to use Jobiqo AIR?

• Jobiqo AIR recommends using a combination of always-on campaigns to ensure consistent traffic and job boost campaigns for specific jobs: Always-on campaigns generally achieve low costs per application (CPA) whereas job boost campaigns focus on boosting the visibility of a specific job on social media platforms attracting passive job seekers

How long does it take to post a job using Jobiqo AIR on social media?

• After the initial setup, where Jobiqo and the client agree on the ad design and create a template, the process is fully automated later.

• The time from posting a job to going live on social media is typically one working day, although often much faster. 

Can certain jobs be excluded from Jobiqo AIR campaigns

• Yes, clients can select specific jobs to boost their campaigns

How is the integration of Jobiqo AIR handled specifically? Are there any implementations on client websites necessary? 

• Job postings can be provided via an XML feed, or Jobiqo AIR can use a scraping service. A tracking pixel may be integrated to collect CPC or CPA data.

• Jobiqo AIR does not capture application data as standard, so this remains on the client side

About Jobiqo

Jobiqo is the award-winning technology supplier powering over 350 job sites for media brands, publishers, associations, universities, recruiting agencies and non-profit organisations globally, with clients in 25 countries to build next-generation job boards and career marketplaces to engage talent. Jobiqo focuses on understanding the individual needs of a niche/vertical, market/region and business model, allowing our customers to thrive and differentiate their product offerings.

While it’s no secret that 2024 was challenging and 2025 will likely continue to be, actionable pathways to success remain in the online job market. Globally, the job market faces increasing competition for employer advertising budgets and rising operational costs. However, the unique nature of recruitment—being highly nuanced, regionally specific, and reliant on trusted brands—ensures that opportunities remain for specialised job platforms. Jobiqo is here to help you seize those opportunities and thrive in this dynamic environment.

As we look ahead to 2025, it’s clear that the online job market offers numerous avenues for growth and innovation. Despite the challenges of rising operational costs and increased competition, there are significant opportunities for job boards to differentiate themselves, capitalise on emerging technologies, and meet the evolving needs of employers and job seekers. Let’s explore the key areas where job platforms can thrive in the year ahead.

1. Strategic Integration and Vertical Innovation

The market has seen a growing trend toward vertical integration, exemplified by companies like Textkernel (Bullhorn) and Indeed entering staffing to expand their total addressable market. At Jobiqo, we remain committed to driving customer success with our comprehensive technology suite. Our offerings include the Jobiqo White Label Job Board Solution, Jobiqo AIR, and Jobiqo Search & Match, enabling scalable, AI-driven services across the recruitment funnel. These tools empower job boards to stay competitive, innovate their operations, and offer unparalleled value to their users.

2. Social Media’s Growing Role

Social recruiting is set to remain a game changer in 2025, offering access to both active and passive candidates while boosting ad performance. Platforms like Duunitori in Northern Europe, HeyJobs in Germany or Whatchado in Austria demonstrate how combining programmatic job advertising with social media can disrupt large markets. By effectively targeting passive candidates, these platforms enhance reach and engagement. Jobiqo enables customers to build fully integrated solutions, leveraging these new opportunities to drive growth and improve the performance of their job boards. Learn more about Jobiqo’ market leading social media recruitment automation tool: Jobiqo AIR.

3. Profitability and Monetisation

With rising pressure to deliver measurable results, profitability and monetisation strategies are critical for job boards. Jobiqo’s flexible ad product tools, combined with efficiency-driven reach services like Jobiqo AIR and SEO innovations, help job boards improve margins and identify new revenue opportunities. Integrations with social media and programmatic advertising further enhance these possibilities. Success in the job board business requires more than just a website-building tool. At Jobiqo, we aim to understand your business priorities, providing a best-in-class job board product suite to enable profitable growth.

4. AI Between Efficiency and Compliance

Artificial intelligence became a cornerstone in 2024, enabling advancements such as fraud detection, AI-generated job ads, and automated social media ad creation. These technologies reduce costs and increase scalability, making them essential for competitive success. At Jobiqo, we continue to prioritise transparency and security, ensuring our AI tools are effective and compliant with emerging regulations like the EU AI Act.

Looking Ahead

Despite the challenges of 2024, the trends for 2025 highlight significant opportunities for growth and innovation. Social media, advanced monetisation strategies, and AI-powered technologies are transforming the online job market, enabling job boards to differentiate themselves and capture new value. Jobiqo remains a trusted partner, committed to helping our customers adapt to these changes and excel in the competitive landscape.

Like last year, Jobiqo has compiled a list of the most interesting conferences and events to attend for job board owners and business leaders in the recruitment space. As there are so many great conferences happening simultaneously this year, we have compiled the recommendation list by month of year.

Here is where you should be in 2025

March

• March 9 – 11 Borrell Phoenix 2025 – Local Advertising Conference in Phoenix, AZ, USA
• March 26 – 28 Zukunft Personal Nord in Hamburg, Germany

April

• April 7 German DACH Day Infotag Jobportale by AIM Group in Vienna, Austria
• April 8 – 9 RecBuzz 2025 in Vienna, Austria sponsored by Jobiqo – get 200€ off your tickets with the code Jobiqo200

May

• May 6 -7 Zukunft Personal Süd in Stuttgart, Germany
• May 15 Job Boards Connect Unplugged and DJAx Awards in London, UK sponsored by Jobiqo – get 10% off your ticket price with Jobiqo10

June

• June 2 – 3 #beBeta by BDZV in Berlin, Germany
• June 3 – 5 TAtech North America & The World Job Board Forum 2025 in San Diego, California, USA 
• June 4 – 5 TALENTpro in Munich, Germany

Summer break

September 

• September 9 – 11 ZP Europe in Cologne, Germany
• September 10 – 13 Online News Association 2025 in New Orleans, LA, USA

October

• October 16 Job Boards Connect Annual Conference in London, UK sponsored by Jobiqo – get 15% off your ticket price with Jobiqo15

November 

• November 11 – 12 TAtech Europe 2025 in London, UK 

Have you decided already which events you are going to attend? Let’s chat and meet up in person! 

Our highlight of 2025 will be the Recbuzz as it’s hosted in Vienna this year, where our headquarters are. See you there!

To get some impressions of the conferences above, you can browse through the gallery:

Photos are courtesy of AIM Group (RecBuzz), Job Boards Connect or individual contributors (Jobiqo team)

Enhancing the Career Exploration Experience for both Job Board Software Clients and TheJobNetwork™ affiliates

Jobiqo has upgraded existing and new partners of TheJobNetwork™ including the New York Times Jobs Section, Newsday Jobs, MiamiJobs.com and the MediaJobCenter.com by TVNewsCheck in the US this year to Jobiqo’s award-winning job board platform including programmatic ad distribution system by Veritone Hire and Jobiqo AIR.

December 16, 2024, New York, NY / Vienna, Austria – Jobiqo, a global leader in job board technology and programmatic job advertising, has added major partnerships with new clients this year, including The New York Times Jobs Section, Newsday Jobs, MiamiJobs.com, and MediaJobCenter.com, to provide advanced job board platforms and upgrade both the recruitment advertising and the candidate experience. This enhanced platform, which is the technical foundation of TheJobNetwork™,  integrates Jobiqo’s innovative programmatic ad distribution system, social media automation and smart matching technology, setting a new standard for job seekers and employers accessing Jobiqo-powered job board sites.

Jobiqo strengthens media brands’ abilities to grow recruitment advertising revenue with advanced functionality and improves employer access to qualified candidates across all channels, including social media. Powered by Jobiqo AIR and Total Talent Reach, we maximize job posting visibility through optimized ad distribution to active and passive candidates, while continuously monitoring performance to drive better response rates.

“These new partnerships mark an important milestone for Jobiqo, confirming our global technology leadership in enabling media brands to grow recruitment advertising revenue streams,” said Martin Lenz, CEO of Jobiqo. “The adoption of Jobiqo’s platform by prominent media companies in the US for their recruitment advertising underscores a mutual commitment to transforming user experience with the best job board technology. This collaboration represents an extraordinary success and validation of Jobiqo’s capabilities to enhance recruitment strategies at the highest level.”

Jobiqo provides a streamlined experience for both job seekers and employers. As employers navigate today’s hiring challenges, our media partners and Jobiqo are setting a benchmark in recruitment technology, bringing TheJobNetwork™ closer to employers and job seekers alike through an intuitive and data-driven platform that leverages programmatic ad distribution and social media to expand reach and engagement.

2024 was a year of growth for Jobiqo with the expansion of its US presence in the Boston area, appointing George Dratelis as director of partnerships in April and relaunching TheJobNetwork™ which is now powered by Jobiqo. Awards received this year include the Digital Job Advertising Excellence Awards (DJAx Awards) for Best Supplier to the Job Board Industry and the ONREC Award for The Innovative Use of Social Media in the Recruitment Process Award.

Originally published by PR Newswire

ABOUT Jobiqo

Jobiqo is a global leader in job board software and programmatic job advertising. With over a decade of experience, Jobiqo empowers media brands and publishers to monetize their audiences and connect talent with opportunity. The platform offers advanced SEO, AI-enabled search and matching, and programmatic ad distribution, creating seamless recruitment experiences. Jobiqo’s newest technology Jobiqo AIR (Automated Intelligent Reach) is now adding market-leading social media automation, enabling job boards to effectively reach both active and passive candidates across channels where they are most engaged. These capabilities ensure job postings achieve maximum visibility and attract qualified candidates. Additionally, Jobiqo’s platform includes e-commerce capabilities and flexible inventory management, allowing media brands to better monetize their audiences.

Jobiqo further powers the job boards of TheJobNetwork™, a growing network of regional or industry-focused job boards, allowing for maximum reach by smart ad distribution.

The New York Times Jobs Section

Miamijobs.com

MediaJobCenter.com